PAYDAY 3 - Paid opportunity for video content creators
Starbreeze
Details
The September Anniversary Update changed how players see PAYDAY 3, and this phase builds on that momentum.
On September 22, PAYDAY 3 got its biggest update yet: all heists free for everyone, a fully rewritten Campaign Mode, a dedicated Shooting Range, enemy AI improvements, Weapon Perks and the Brute Force Crimebond. Players met it with real enthusiasm. Recent Steam reviews jumped from Mixed to Positive (above 80%)!
Videos should go live November 5th, 18:00 UTC to November 9th, 18:00 UTC. We would appreciate if majority of your content goes live in between November 5th to November 7th.
You’ll find the specific dates for each platform in “Key Dates & Deliverables”. The focus is onboarding: playing the tutorial, playing through at least the first three heists, and showing how to play both solo and with others.
Who Should Apply
- Min. 1500 avg. long-form views (YouTube, 10+ mins)
- Min. 3000 avg. short-form views (TT, YT Shorts, Reels)
- Min. 1 hour livestream length on Twitch
- Regularly plays and covers games in this genre
Content Requirements
- Tag the game and include #payday3
- Disclose the sponsorship with #ad or the platform's paid partnership tag
- Start the Campaign and play through the first three heists with friends.
- Use the tracking link: https://creators.gg/payday3
- Add the Steam link to your VOD description and encourage your audience to use your link
- No AI-generated footage
- Disclose the sponsorship with #ad or the platform's paid partnership tag
- Please read the campaign brief in the campaign resources
Talking Points
- Start with the tutorial, then play through the first three heists
- Play the tutorial as a quick, worthwhile start, and highlight the stealth basics it teaches: the Lure, cameras and handling the guard.
- At the end, show the next step in plain terms: “Done, now start your first real heist”, either the next Campaign heist or Solo Mode.
- Play through at least the first three heists, and keep going further if you can.
- Why: players who play the tutorial come back more often, but many stop before their first real heist. Bridging that gap is the most valuable thing you can show.
- Please read the campaign brief in the campaign resources for additional talking points
Starting Rewards
- Media Assets
- Key: PAYDAY 3 Standard Game Key ×1
- Campaign Brief
Goals
Cash payouts may take up to 72 hours to appear under Earnings after you complete a campaign goal.